MICE Meeting Casablanca
About

MICE Meeting Casablanca

The leading event connecting business tourism supply and demand in Morocco

What is MICE Meeting Casablanca?

MICE Meeting Casablanca is an intensive two-day B2B event designed to become the annual flagship gathering for the business tourism industry in Morocco and across Africa.

More than just a trade show, it is a high-performance business platform that directly connects regional MICE suppliers with qualified national and international buyers. The event combines a professional exhibition, targeted B2B meetings, inspiring conferences, and high-level networking opportunities.

Building on the success of the first two editions, MICE Meeting Casablanca returns in 2026 with even greater ambition: strengthening Casablanca's position as Africa's strategic MICE hub.

Our Mission

Creating tangible business opportunities while strengthening the MICE ecosystem of the Casablanca-Settat region.

Connecting Supply and Demand
Facilitating meetings between MICE service providers from the Casablanca-Settat region and qualified national and international buyers.
Developing the Industry
Promoting Casablanca and its region as a leading MICE destination in Africa.
Fostering Networking
Creating opportunities for collaboration and meaningful exchanges among all stakeholders in the MICE ecosystem.
International Outreach
Attracting international buyers and strengthening Morocco's position on the global MICE map.
Showcasing Local Expertise
Highlighting the region's expertise and world-class infrastructure.
Generating Business Opportunities
Creating concrete business opportunities through qualified B2B meetings.

Co-Organizers

Conseil Régional du Tourisme de Casablanca Settat

Casablanca-Settat Regional Tourism Council

The Casablanca-Settat Regional Tourism Council (CRT Casablanca-Settat) is responsible for promoting and developing tourism throughout the region. As Morocco's economic hub, the Casablanca-Settat region offers world-class infrastructure and a dynamic business ecosystem that attracts major international events.

Office National Marocain du Tourisme

Moroccan National Tourist Office

The Moroccan National Tourist Office (ONMT) is the public institution responsible for promoting Morocco as a destination worldwide. Through its expertise and extensive international network, ONMT actively contributes to the development of the MICE sector and strengthens Morocco's position as a leading business tourism destination.

Our Partners

Major players in Morocco's tourism industry committed to the development of the MICE sector.

Région Casablanca-Settat

Région Casablanca-Settat

Office National Marocain du Tourisme

Commune de Casablanca

WeCasablanca Events & Animation

WeCasablanca Events & Animation

Why Casablanca?

As Morocco's economic capital, Casablanca has established itself as a strategic MICE hub in Africa. The city seamlessly blends tradition and modernity while offering world-class hospitality and tourism infrastructure.

  • •More than 22,000 beds available in internationally rated accommodation establishments.
  • •Mohammed V International Airport with a capacity of 14 million passengers per year.
  • •Direct connections to more than 100 destinations worldwide.
  • •Modern infrastructure including convention centres, event venues, and business hotels.
  • •Recognized by TripAdvisor as a must-visit destination in 2024.

The Casablanca-Settat region benefits from a dynamic business ecosystem that attracts major international events, making it the natural destination for the development of the MICE industry in Morocco.